Racismo algorítmico: uma abordagem da representação da pessoa negra no Instagram.

Abstract

This research explores manifestations of Algorithmic Racism, which pertains to the replication and amplification of discriminatory practices through Artificial Intelligence technologies (Silva, 2022), on Instagram, investigating how racial biases are perpetuated within this social network. Through an interdisciplinary and intersectional approach, the study includes a bibliographic review of the literature, focusing on categories such as Racism, Artificial Intelligence, Algorithmic Racism and Instagram. It also encompasses a survey of academic productions addressing the topic, along with data analysis and a case study. The primary objective is to analyze the operationalization of Algorithmic Racism within the Artificial Intelligence systems that govern content moderation and recommendation on Instagram. The theoretical and methodological procedures range from literature review to a case study. These methods aim to contribute to the emerging field of AI ethics and enhance understanding of the social implications of related technologies. Ultimately, the broader objective is to foster a racially just society in the era of Artificial Intelligence. The results of the study presented indicate the confirmation of the hypothesis limited to its conduct, pointing to the existence of Algorithmic Racism on Instagram, as a way of maintaining socially imposed oppressions aimed at black people; Furthermore, the adoption of measures such as diversification of technology operational teams, contextual training of AIs through the construction, reflection and implementation of actions such as technological Pretuguês are shown to be some of the efficient measures with a view to a fairer and more equitable operation of Artificial Intelligence tools.