Efeitos de sentido da consultoria financeira em redes sociais

Abstract

The contemporary environment has been marked by intense social, economic and technological transformations, which has led to the emergence of discourses that profoundly influence individual and collective mentalities and practices, especially with regard to people's personal and financial development. Given this, the present dissertation aims to investigate the effects of meaning present in the speeches of financial consultants on Instagram, focusing on how these speeches can distort and misrepresent concepts about financial organization. The research seeks to answer the question: "What are the meaning effects present in the speeches of financial consultants on Instagram?" The general objective of the research is to analyze the effects of meaning that distort and misrepresent concepts about financial organization on social networks. To achieve this objective, the research outlined three specific objectives: identify examples of discourses about financial advice and personal and social economic planning on Instagram pages; verify the relationships between financial consultancy and different social themes present on social networks; and analyze the impacts of the meaning effects created through the speeches of these Instagram financial consultancy pages on society. The methodology adopted is qualitative, using discourse analysis as the main method to examine the content published by financial consultants on Instagram. Ten posts were selected from the profile of a consultant with a large number of followers, which are representative and address topics of economic planning and financial organization. The analysis will be carried out in three stages: identification and data collection, discourse analysis and verification of thematic relationships. Expected results include identifying how financial advisors on Instagram shape their followers' perceptions of financial organization and economic planning. The research should reveal concrete examples of speeches that distort financial concepts, analyzing their social implications. Additionally, the interactions between these discourses and other social themes will be explored, providing a comprehensive understanding of the impacts caused on society. The discussion of the main concepts of discourse, subject, conditions of production, interdiscourse, imaginary formation and the discursive effects of production from the perspective of authors such as Pêcheux (1983) and Orlandi (1999) proves to be fundamental for this research. By analyzing these notions, it is possible to understand how discourses are structured and influence the perception of subjects, as well as the conditions under which they are produced and interpreted. Pêcheux and Orlandi offer essential theoretical tools to unravel the layers of meaning and ideological effects that permeate financial advice discourses on Instagram, allowing for a more in-depth and critical analysis of the discursive mechanisms that shape users' understanding of financial organization and economic planning.